St Totteringham’s Day 2013

barriecuda-120Happy St. Totteringham’s Day! It wasn’t in spectacular fashion, and it left every Gooner nervous right ‘til the last minute, but Arsenal managed to secure 4th today (with a 1-0 win over Newcastle) despite the best efforts of Gareth Bale and his motley crew of twats.

Securing the 4th spot is as much a relief as it is a cause for celebration, but nevertheless I’m going to enjoy today and I hope the players do too. We’ve taken 26 of a possible 30 points after what could have been a catastrophic loss to Sp*rs on March 3rd, so the raucous celebrations on display by the boys are certainly earned.

Following that costly loss, we managed to turn our season around despite having also having been eliminated from all our Cup competitions by the three B’s: Bradford, Blackburn, and effectively Bayern in the first leg. We gave the second leg a good shot, and despite not advancing with the 2-0 win, we kicked on from there and really put in good work right to the end of the campaign. Sure, there were close calls and lucky breaks, as well games where we failed to impress despite weak opposition – Fulham with ten men and QPR despite the first minute goal spring to mind – however we got the points we needed at the end of the day, and that’s what winners do.

Arsenal 2-0 Bayern

Arsenal’s 2-0 win was a major turning point (source: REUTERS/Michael Dalder)

Does this mean I’m accepting of 4th place for us? Of course not. We’re a club with stature and size that should be challenging for the title, not the Wenger Cup. But it has to be said that we earned our spot in the table this year, and that’s worthy of praise considering how well our North London rivals have done.

The other thing that needs to be mentioned is our points total for the year: 73. What does that matter when United won the league sixteen points above us? As Arsene pointed out, it’s an improvement on last year’s points total of 70. That shouldn’t be ignored, as that’s an improvement over last year despite losing our top scorer (and one of the PL’s best players overall).

Arsenal: Poised to Improve

Unlike last year we are actually in a position where we can move forward over the off-season instead of sideways. Last summer we were mired in the protracted saga of RVP, and after finally accepting our fate of losing him, we signed two offensive talents in Giroud and Podolski. A quick glance at the goal scoring chart shows that RVP managed 25 for the eventual champions, while Giroud and Podolski banged in 11 each for a total of 22. This year, we won’t be losing those 22 goals in the off-season; nor will we be losing Theo’s contribution of 14, who we managed to re-sign over the course of the campaign.

Not only improved in numbers, we finally have our starting two central defenders figured out in the pairing of Koscielny and Mertesacker. Unfortunately this has relegated Tom Vermy to the bench, but he can have no complaints as he essentially lost his spot due to a lack of performance. Let’s hope he’s a proper athlete and works hard this off-season to earn his spot back, as opposed to looking for greener pastures. Having the talented Belgian on the bench offers us depth we’re not used to having.

Cazorla: MVP of 12-13?

Cazorla: MVP of 12-13? (Source: Wikipedia Commons)

And of course there’s one other big positive from this season: Santi Cazorla. He’s quickly becoming a cult favorite amongst fans, and it’s not surprising why – he has probably been our player of the season with his goal scoring and playmaking. His giant contributions have answered the critics who declared him too small physically to make an impact.

All of this is also combined with the improvements made by Ramsey, the reliability of Rosicky, and the promising performances of Jenkinson and Nacho, should leave Arsenal fans excited about the potential of this club for next year… not to say there isn’t work to be done.

War Looms in Britain

I’m strongly of the opinion that next season in the Premier League is going to be a war. The power vacuum left by the retiring Sir Alex Ferguson will encourage heavy buying from many of the top-table clubs, particularly City and Chelsea who will likely enter 2013-2014 led by dangerous managers boasting a squad with some world-class additions. I’m predicting Pellegrini and Mourinho respectively, while I have also been saying since January that City will buy Edinson Cavani while Chelsea will go in for Radamel Falcao; I’ll stick with that prediction even though the latter is strongly linked with the Monaco project.

The resurgence of Liverpool, another possible push by Sp*rs, and the increasing quality in teams in the middle and bottom parts of the table, mean that next season is going to require the eventual champions to be on their game from start to finish – something Arsenal has struggled with in recent years. Investment will be needed, especially because we cannot rely on the health of Diaby or Wilshere and since we may lose Sagna as well.

But for now let’s enjoy the day and celebrate, as we have the summer months coming up to spend discussing and dissecting everything relating to the next season.

Well done Arsenal and well done Gooners everywhere. It hasn’t been the easiest season, but the team’s stuck with it and so have the fans. COYG!

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The (Unconfirmed) Puma Kit Deal: Examined

barriecuda-120If you’re not up to speed, here’s the news: Puma has reportedly signed (source: The Mirror) a deal to supply Arsenal’s technical clothing from 2014-onward in a deal worth 30m GBP per season – eclipsing that of Liverpool’s current agreement with Warrior, which is the Premier League’s highest. The German sports giant takes over from Nike, who have supplied Arsenal’s kits for the last two decades.

We previously wrote about Adidas rumoured interest in supplying Arsenal kits and how such an agreement would be a ‘win-win’ for both parties. Well, this deal is no different; let’s take a look at some Puma-specific considerations though.

What Puma Gains

Puma is the third biggest name in football after Adidas and Nike. They have a small stable of clubs they sponsor at the national and club levels, but despite boasting some valuable accounts – Italy and Borussia Dortmund their biggest respectively – they lack the sponsorship of a club that is consistently delivering while clad in their brand. Enter Arsenal.

Arsenal’s incredible run of Champions League qualification means the team plays in the elite of Europe’s competition on an annual basis, providing a worldwide platform for their kit sponsors to show off their threads. BVB’s success in the competition this year might have convinced Puma of the value in having a premiere team (deep) in the tournament, leading to a bid that apparently blew away Adidas and any other potential suitors in Arsenal’s bidding war. BVB will be back with Puma in the UCL next season of course, but there are questions being raised about their ability to continue to compete (and qualify subsequently) after the losses of Goetze (confirmed) and Lewandowski (expected) this summer.

The Mirror also brings up in that Puma has a major presence in the African football market. Arsenal have maintained a strong fanbase in the continent for years and Puma can now use their experience and connections within that marketplace (sponsoring Cameroon, Cote d’Ivoire, Ghana, others) to push shirt sales of an already well-supported English team. After all, the global appeal of the Premier League isn’t slowing down anytime soon.

Additionally Puma’s player sponsorships include several key figures who ply their trade for Arsenal: Mikel Arteta and Olivier Giroud. There is a significant benefit for suppliers to have sponsored players on their sponsored teams: marketing and branding becomes vastly easier. You don’t have to think back too far to remember Adidas’ vivid campaigns with Gerrard in his Liverpool kit, or Nike’s frequent combination of Rooney/United or even Wilshere/Arsenal. Puma has placed a great emphasis on sponsorship in recent years with the acquisitions of Usain Bolt, Radamel Falcao and Cesc Fabregas, and look set to push that even further by being able to combine some of their top players in ads with their new top team. (By the way, can we sign Falcao now? Please?)

Former Arsenal captain Cesc Fabregas was signed by Puma in 2011. (Source: PUMA)

With the “…long-term mission of becoming the most desirable and sustainable sportlifestyle [sic] company”, Puma has replaced its presence in North London (following their loss of Sp*rs to Under Armour in 2012) by signing one of football’s model teams of sustainability and a team that embodies the qualities that Puma wants to make synonymous with its brand.

What Arsenal Gains

The glaringly obvious point is that Arsenal are now getting paid at a level appropriate to their commercial and sporting success. This represents another victory for the club as a business entity and demonstrates that the club is still very sellable despite a lack of trophies in recent time. I’m willing to guarantee that Nike will renew their deal with United for much more than 30m/season, but nevertheless Arsenal will still be able to pocket (preferably re-invest!!!) a healthy sum each season – vital in the coming war that will be the 2013-2014 season (more on that another day).

Puma’s recent track record in kit design is very good. They have created some classy kits for a variety of teams that capture both the history of the club while maintaining a very European, modern look. A quick browse through their current catalogue reveals they haven’t taken liberties with the vintage look of Newcastle, they’ve created a functional-yet-attractive polo style with BVB and Palermo, and their looks for all of their African teams are simply put, cool. As a kit collector, I’m excited to see what Puma brings to the table in 2014: I’m hoping to be very impressed as I look for them to match their financial investment into AFC with an appropriately smashing kit.

ivorycoast-panel

If you don’t like this kit, you crazy. (Source: PUMA)

But this is all for naught if the money from this sponsorship, along with the new Emirates deal agreed in Novemeber 2012, doesn’t bring significant re-investment to the club. Although the deal doesn’t kick in until the 2014 season, AFC needs to break it’s 15m transfer record (no longer a credible sum in the modern market) and bring in some difference makers ASAP. Otherwise, we’re just going to be a bunch of well-dressed fans… with nothing to celebrate.
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Bullet Dodged as RVP Wins Title

barriecuda-120I’ve always been committed to giving credit where credit is due, and today I must do the same by congratulating Manchester United on another Premier League title. They did it in flying fashion and have arguably had the race won for a long time now.

Amongst the personnel picking up their medals is of course, Robin van Persie. The reaction will surely be split amongst Arsenal fans who will either feel aggrieved watching him pick up a title after abandoning Arsenal, or happy for a player who undoubtedly deserves it based on his last three seasons of form. Regardless of which camp you’re in, there is no denying that he was an integral part in Arsenal qualifying for the Champions League over the last couple seasons, and in similar fashion he was the key figure in the Manchester United side that lifted the trophy this year.

Anyway, enough about that lot. What matters to us Gunners fans is “How does this concern Arsenal?”

There are two reasons why this impacts us positively. Firstly, by seeing the title secured at Old Trafford we avoided the complete embarrassment that would have followed if United were to win the first-ever trophy on the Emirates pitch. In a stadium that may live to be over a century old that would have been a scar extremely difficult to ignore as time went on. We’re given another opportunity to bring silverware to the Emirates and have the right team lifting it upon its presentation. Let’s just hope Arsene and the management start making moves early this summer to increase our odds of doing so.

Secondly, and also related to next weekend’s game against the new champions, Ferguson’s boys will be much less motivated in a game that is vital to our ambitions of another qualification for the CL. I suspect Sir Alex will play a strong team despite wrapping up the title but there’s no denying that the victory will see their players ease-up a bit; had they come to the Emirates looking to win the title on our patch, we’d certainly be in for a bigger fight. Plus, if Ferguson does decide to rest some players, that too will only help Arsenal in a very important fixture.

The season is rapidly winding down and it’s a melee for the 3rd and 4th positions on the table. We sneaked away with three points against Norwich and Fulham, so hopefully we can take three from United in a slightly more convincing fashion on Sunday. COYG!

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